New York Life: Madi

The design standards for the components at the core of the New York Life digital ecosystem are required to be best in class, so the Madi brand was developed as its marker of identity and quality.

Inspired by the architectural details of the iconic New York Life building on Madison Avenue in Manhattan, it is also an homage to the meticulous documentation within the design system itself.

argodesign • Designer, Creative Director 


Early concept
Early concept

Final mark



In application

Component cards

Additional credits

Alioune Thiam, Chris Pacetti, Yuko Ozawa, Mehera O’Brien

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