GoFundMe
While GoFundMe moves massive amounts of money towards kindness through the power of crowdfunding, surveys showed that only 24% of users felt GoFundMe was a trustworthy company.
Our goal was to transparently communicate GoFundMe's policies and values to users; ensuring their awareness, understanding, and sense of inclusion and protection.
Work & Co • Design Director
We explored some icons and badges that could be used within the GoFundMe ecosystem as a symbol of trust and safety — similar to verified badges on social media platforms.
Our aim was to create a hub and spoke model, in which users can see that a campaign or message was backed by the GoFundMe Guarantee, with a link to learn more.
For users interested in diving deeper to learn more, our solution was twofold: a dedicated section that is just about pricing and fees coupled with a GoFundMe Guarantee section that speaks to trust and safety on a sitewide level.
One of the core features of the Pricing & Fees page was the pricing calculator, which utilized a simple input-output visualizer to break down the fees collected.
The goal was to highlight what the end user — in this case, the beneficiary — would receive after a campaign has concluded. The calculator also factored in bank fees.